4 Steps To Optimizing Your Facebook Advertising

So, you're doing Facebook advertising but you don't want to spend more than you need to or not reach the right audience, right? These simple tips and techniques will help optimize your Facebook ads, reduce your ad budget, and improve your ROI.

How Is Your Advertising Performing? Questions You Should Be Asking

It's safe to say that most small-to-medium sized businesses realize that they need marketing and/or advertising to remain competitive today. For those who use advertising, there are some essential questions you should be asking and some basic data that you should be examining. First of all, you need to ask the question "where does my [...]

Small Business Workshop on Digital Advertising at SCORE San Diego

You've tried Facebook ads or Google adwords for your business but it's confusing to know how to reach your audience and how much budget you should spend. At our Digital Advertising for Small Business workshop, we will walk you through various ad platforms (Facebook, YouTube, Google, etc.), how to target your audience, and how to [...]