So, you're doing Facebook advertising but you don't want to spend more than you need to or not reach the right audience, right? These simple tips and techniques will help optimize your Facebook ads, reduce your ad budget, and improve your ROI.
Digital advertising via Facebook ads, Google or YouTube video ads, etc. can produce lots of rewards for businesses online. Views, shares, and clicks are nice, but really only 1 factor matters: lead generation. In other words, is your subscriber list growing or your phone ringing more often?
It's safe to say that most small-to-medium sized businesses realize that they need marketing and/or advertising to remain competitive today. For those who use advertising, there are some essential questions you should be asking and some basic data that you should be examining. First of all, you need to ask the question "where does my [...]
Business owners in San Diego know the impact of video for their business marketing. Online video is watched 5-6X longer, are shared significantly more than other content, and viewers engage with video. But the concept of "build it and they will come" does not apply to videos, online content, or even websites any longer. You [...]
Medical marketing requires a strong online presence to be found by new patients and maintaining relationships with current patients to increase great reviews and referrals. Video marketing does that better than any other marketing strategy.