Medical marketing requires a strong online presence to be found by new patients and maintaining relationships with current patients to increase great reviews and referrals. Video marketing does that better than any other marketing strategy.
Having a great website and social media channels is a good start but unless they are generating leads and new business, they aren't really helping much. Many fail at lead generation and capture and here are some common mistakes and misconceptions.
Physicians and medical practice managers in San Diego need two things from their medical marketing: 1) Strong online presence (can patients find you?) and 2) Trust and reputation (they will check reviews and other content). Video marketing accomplishes both of these better than any other content marketing. Video shows up in search, is watched 4-5 [...]
San Diego retirement communities market to an audience who is concerned about their parent or grandparent living a safe, happy life. Your marketing needs to reach these family members online and engage them.
Old school marketing methods no longer work in the ultra competitive retirement community industry