Lead generation is critical for attorney marketing or law firm marketing. San Diego attorneys and legal firms know they need a nice website and social media presence, but their competitors already have that too. What they need is a digital marketing tool to stand-out and to generate qualified leads online. After all, if you paid [...]
3 steps to digital marketing success aren't complicated but are critically important. 1) creating great, relevant content; 2) Getting it in front of the right audience (either organically or via paid ads); and 3) Lead generation and capture.
Having a great website and social media channels is a good start but unless they are generating leads and new business, they aren't really helping much. Many fail at lead generation and capture and here are some common mistakes and misconceptions.
Search engine optimization or SEO can be mysterious. When these techniques are applied to online videos, the result can be improved ranking and visibility
San Diego retirement communities, assisted living facilities, and other senior homes are extraordinarily competitive so your marketing should be competitive as well. Times have changed and word-of-mouth marketing isn't enough, nor are outdated methods, such as print and direct mail very effective. After all, your real target market isn't 70-80 year-olds. Instead, it is younger [...]