Digital advertising via Facebook ads, Google or YouTube video ads, etc. can produce lots of rewards for businesses online. Views, shares, and clicks are nice, but really only 1 factor matters: lead generation. In other words, is your subscriber list growing or your phone ringing more often?
Lead generation is critical for attorney marketing or law firm marketing. San Diego attorneys and legal firms know they need a nice website and social media presence, but their competitors already have that too. What they need is a digital marketing tool to stand-out and to generate qualified leads online. After all, if you paid [...]
3 steps to digital marketing success aren't complicated but are critically important. 1) creating great, relevant content; 2) Getting it in front of the right audience (either organically or via paid ads); and 3) Lead generation and capture.
Having a great website and social media channels is a good start but unless they are generating leads and new business, they aren't really helping much. Many fail at lead generation and capture and here are some common mistakes and misconceptions.
Search engine optimization or SEO can be mysterious. When these techniques are applied to online videos, the result can be improved ranking and visibility