Online Lead Generation- Are You Getting It Wrong?

Having a great website and social media channels is a good start but unless they are generating leads and new business, they aren't really helping much. Many fail at lead generation and capture and here are some common mistakes and misconceptions.

Video For Medical Marketing in San Diego

Physicians and medical practice managers in San Diego need two things from their medical marketing: 1) Strong online presence (can patients find you?) and 2) Trust and reputation (they will check reviews and other content). Video marketing accomplishes both of these better than any other content marketing. Video shows up in search, is watched 4-5 [...]

Lead Generation for Retirement Communities and Assisted Living

San Diego retirement communities, assisted living facilities, and other senior homes are extraordinarily competitive so your marketing should be competitive as well. Times have changed and word-of-mouth marketing isn't enough, nor are outdated methods, such as print and direct mail very effective. After all, your real target market isn't 70-80 year-olds. Instead, it is younger [...]