I met Oren Klaff at the Make Market Launch event by Mike Koenigs and Pam Hendrickson in San Diego in April 2012. Oren is the author of Best Selling book “Pitch Anything”. If you are in a position where you present your idea to sell something, get donations, raise money, as a business owner, consultant, non-profit or really ‘anything’, you need this book. He details a 5 step process to present the ‘big idea’ with intrigue and story telling, how to keep control with frame stacking, how to get ‘wanting’ with prizing, closing the deal by stimulating the croc brain and staying away from engaging their neocortex. Absolutely brilliant. Read it this weekend, I highly recommend it.
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