San Diego Video Marketing- Video Production vs Video Marketing

Business owners in San Diego know the impact of video for their business marketing. Online video is watched 5-6X longer, are shared significantly more than other content, and viewers engage with video. But the concept of “build it and they will come” does not apply to videos, online content, or even websites any longer. You need marketing to get your desired audience to see your stuff.

When I lead video marketing workshops with small business owners and entrepreneurs, the issue of video production vs video marketing often comes up, so let’s clarify. Video production companies shoot, edit, and produce high-quality videos. Nothing more. Period. End of sentence. In reality, these videos become very costly digital assets that don’t actually do much to help your marketing.

Video marketing agencies, on the other hand, create those same high-quality business videos, but then optimize them and help distribute them online, specifically to enhance the chances of them showing up in search, social media, etc. This not only helps them to “rank” online, but significantly improves the likelihood that your target market will view them. Our agency even goes a step further by doing thorough research in advance of creating the videos to ensure that we script them to reach and better resonate with your audience.

Hope this quick tutorial was helpful and we would love to answer any questions you might have.

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