Marketing Strategies for Small Businesses: Do You Have One?

Marketing Strategies for Small, Local Businesses: Do You Have One?

Do you have a Marketing Strategy for your Local, Small Business?

Do you have a Marketing Strategy for your Local, Small Business?

For any local, small business owner or manager, it would be a given that they want their business to thrive, grow, and bring in new customers, clients, or patients. It also would be a given that they realize that some form of marketing or advertising is required to achieve that desired goal. Unfortunately, many of these small business owners neglect developing a sound marketing strategy to get there. Sound familiar?

I talk with business owners frequently who,when asked what their current marketing plan is or even how they are planning for the future, respond with the dreaded “blank stare” or the uncomfortable shift in their chairs as they realize that they have no real plan. Many of these local businesses either throw a little bit of their marketing budget (and time and energy) at various types of marketing in hopes that something will work they way they want it to. Still others are in the “hunker down” mode and believe that word-of-mouth referrals will drive new business their way. Now, please don’t misunderstand my point here. Both of these methods can be effective but are unreliable and certainly not a marketing plan of any kind.

Marketing strategies should be considered in the following terms:

  • How much am I currently budgeting for my marketing?
  • How is it working (or do I even know for sure)? In other words, what is my return on investment or ROI?
  • Are my current methods quantifiable or measurable? If not, how can you really answer the previous question?
  • Will updating or revising my marketing plan require a bigger budget or can I simply re-allocate money from what what isn’t working into something new?
  • Does my marketing plan allow for and encourage growth for my business?

This is hardly an exhaustive list but it certainly is a great “head-start” for local business owners to consider. Remember that developing a marketing strategy isn’t only for the “big guys” but is critical for the success of any business.

Posted by Dan Harris in Blog, digital marketing, featured, goal setting, local business marketing, marketing strategy, san diego marketing strategy, san diego small business marketing, 0 comments

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