San Diego Marketing Workshop Why Digital Advertising is Critical Now

Join me for an interactive, 3 hour workshop on Facebook and other digital advertising platforms and and why Facebook ads may NOT be your best choice. Learn great copywriting, audience targeting, custom audiences and retargeting, plus harnessing video in your ads to explode engagement.

Video SEO: What It Is and Why You Should Use It?

The concept of search engine optimization or SEO is the process of optimizing content (or websites) with keyword phrases to increase ranking in search engines like Google. But to many business owners (and non-guru types), the concept is quite mysterious and even a little scary. I mean let’s face it, Google literally changes the equation […]

Marketing Shouldn’t Be a Hobby For Your Business

Always makes me chuckle a little when I see companies posting jobs for Social Media Coordinator or Digital Marketing specialist and then you see the salary offering. If you want to take marketing seriously and realize that it can be a significant source of new leads, clients, or sales, stop being unrealistic. Those postings will […]

Facebook Armageddon 2018- Not So Much

So, unless you were hibernating last week, you undoubtedly heard all about the big changes for Facebook Business pages. But before we all go underground to escape the “Facebook Apocalypse”, some pretty big names (Jon Loomer Digital, Mari Smith, Digital Marketer, Owen Video, just to name a few) have come out to say this isn’t […]