Live broadcast discussing common mistakes and misconceptions about Facebook advertising. Stop assuming Facebook is your only choice and start creating ads that engage and convert.
09
Oct
2018
02
Oct
2018
San Diego Marketing Workshop Why Digital Advertising is Critical Now
Join me for an interactive, 3 hour workshop on Facebook and other digital advertising platforms and and why Facebook ads may NOT be your best choice. Learn great copywriting, audience targeting, custom audiences and retargeting, plus harnessing video in your ads to explode engagement.
18
Sep
2018
How To Make Great Marketing Videos
Video marketing is powerful, but it helps if you know how to make your videos stand out. Here are some tips on do’s and don’ts for your marketing videos
02
Mar
2018
Video SEO: What It Is and Why You Should Use It?
The concept of search engine optimization or SEO is the process of optimizing content (or websites) with keyword phrases to increase ranking in search engines like Google. But to many business owners (and non-guru types), the concept is quite mysterious and even a little scary. I mean let’s face it, Google literally changes the equation (algorithm) several times each month.
Something you may not know if that SEO is particularly effective for videos and is known as Video SEO. The great part is that you don’t necessarily need to create new video content to take advantage of this. If you have old videos that already are on your YouTube channel, you can simply “dress them up” by editing the titles, descriptions, and tags to include more relevant or current keywords that you are vying for. This technique (totally legit by the way) “tricks” Google or YouTube into re-crawling the video again. Yes, as if it were created today. How cool is that?
And since Google LOVES video, this technique can put your old, boring content on steroids.
Happy SEO. #SearchEngineOptimization #SEO #VideoSEO #VideoMarketing #SocialMediaMarketing
13
Feb
2018
Marketing Shouldn’t Be a Hobby For Your Business
Always makes me chuckle a little when I see companies posting jobs for Social Media Coordinator or Digital Marketing specialist and then you see the salary offering. If you want to take marketing seriously and realize that it can be a significant source of new leads, clients, or sales, stop being unrealistic. Those postings will attract people who do social media as a “hobby”, so you’re business will respond like a hobby. In other words, if you expect professional results, hire a professional. #DigitalMarketing #SocialMediaMarketing #DigitalAdvertising #FacebookMarketing