Facebook Armageddon 2018- Not So Much

So, unless you were hibernating last week, you undoubtedly heard all about the big changes for Facebook Business pages. But before we all go underground to escape the “Facebook Apocalypse”, some pretty big names (Jon Loomer Digital, Mari Smith, Digital Marketer, Owen Video, just to name a few) have come out to say this isn’t the end of the world for businesses or even marketers.

What Does It Really Mean?

In reality, it will likely rid Facebook of affiliate marketers and those who simply promote “stuff” constantly instead of engaging people. Also, it now makes paid promotions (i.e. Facebook ads) even more significant, as Facebook was already kind of phasing out organic reach anyway. Most experts predict that these changes won’t really effect business pages on Facebook all that much at all.

In my opinion, this is an opportunity for those who can engage viewers and for those have a good handle on how to run effective Facebook ad campaigns. So, the best advise from those with business pages that want to get their message out: Post content that your audience likes and engages with, rather than making it about selling your stuff. This is a good general social media principle anyway.  #FacebookBusinessPages #FacebookAdvertising #SocialMediaMarketing #DigitalMarketing #FacebookChanges2018

Posted by Dan Harris in digital advertising, digital marketing, facebook advertising, Home Featured, marketing strategy, social media marketing, 0 comments

Video Production Value Isn’t Nearly As Important As Video Marketing

Video marketing vs video production. Video marketing goes beyond shooting and producing professional videos, to optimize them for search, engagement, and conversions. The latter includes search engine optimization (or Video SEO) techniques for scripting, titles, descriptions, tags, and distributing to appropriate social media and video sites.

Posted by Dan Harris in Home Featured, san diego video marketing, search engine optimization, SEO, social media marketing, Video Marketing, video production, video SEO, 0 comments

San Diego Retirement Communities or Senior Living- Critical Questions You Should Be Asking

San Diego retirement communities and senior living provide lots of options, but there are critical questions you should be asking before choosing a retirement community, assisted living, or other senior living home.

Posted by Dan Harris in healthcare marketing, Home Featured, retirement communities, retirement community marketing, Uncategorised, 0 comments

4 Steps To Optimizing Your Facebook Advertising

So, you’re doing Facebook advertising but you don’t want to spend more than you need to or not reach the right audience, right? These simple tips and techniques will help optimize your Facebook ads, reduce your ad budget, and improve your ROI.

Posted by Dan Harris in advertising, digital ads, digital advertising, digital marketing, facebook advertising, Home Featured, social advertising, social media marketing, 0 comments

Digital Advertising-The Only Factor That Really Matters

Digital advertising via Facebook ads, Google or YouTube video ads, etc. can produce lots of rewards for businesses online. Views, shares, and clicks are nice, but really only 1 factor matters: lead generation. In other words, is your subscriber list growing or your phone ringing more often?

Posted by Dan Harris in advertising, digital advertising, digital marketing, facebook advertising, Home Featured, lead generation, social media marketing, YouTube advertising, 0 comments