content marketing

Jul

2020

Quick Tips To Better Video On Any Budget- Introduction

Since we’re all kind of hunkering down these days and I have had more than 1 event or workshop cancelled, I thought I would take some of this info online. Over the next couple of weeks, I will be publishing a short video series on “Quick Tips to Creating Better Videos”. In this introduction, I detail what topics will be covered in the series. Hope you can join us on our journey.

Mar

2020

Why Video Is Such a Valuable Marketing Tool

We know all of the stats about how impactful video can be in your marketing strategy, but did you ever wonder why? We love video because it tells a story and it engages just like a face-to-face meeting. Stop making TV commercials and start telling stories your audience will watch. #VideoMarketing #DigitalMarketing #DigitalStorytelling #SocialMediaMarketing

Mar

2017

3 Critical Steps To Digital Marketing Success

3 steps to digital marketing success aren’t complicated but are critically important. 1) creating great, relevant content; 2) Getting it in front of the right audience (either organically or via paid ads); and 3) Lead generation and capture.

Jan

2017

The Three Worst Things To Do When You Get A Bad Online Review

All business owners know that your online reputation and reviews from customers, clients, or patients is critical. In fact, Google includes online reviews highly in determining where your business ranks in search. Unfortunately, many business owners live in fear of getting bad reviews and don’t know what to do if that should happen. In reality, all businesses will occasionally get a less than favorable review and here are three important steps that you should avoid at all costs.

Do not hire a marketing company who states that they can eliminate bad reviews or wipe them clean. This is a fallacy and cannot be done. If there is a negative review that isn’t legitimate, a business can file a claim with a review site (e.g. Yelp, Google, etc.) to have the review removed, but it is at the discretion of that site. Bad reviews cannot be deleted.
Do not go online and try to refute (or argue) with the review or reviewer. This only adds credibility to the bad review and makes you as a business owner look defensive.
Do not simply ignore the review in hopes that it will eventually “go away”. It won’t. Instead, the correct response is to respond professionally, with empathy and even offer to correct the issue. This is true even if the complaint is ridiculous and only resides in the brain of that one reviewer. This approach does two positive things: a) it can diffuse an angry reviewer and b) it makes you appear professional and pro-active in the eyes of all others who read the review (and trust me, people read reviews).

Another bonus tip for you is that keeping your audience engaged online with regular content (social media posts, videos, blog posts, etc.) helps encourage more positive reviews coming in without you even having to solicit them. People like free information and share your content as well as telling their friends about your business (free referrals). Give these tips a try the next time you see a scary review on Yelp about your business.

Oct

2016

Small Business Workshop on Digital Advertising at SCORE San Diego

You’ve tried Facebook ads or Google AdWords for your business but it’s confusing to know how to reach your audience and how much budget you should spend. At our Digital Advertising for Small Business workshop, we will walk you through various ad platforms (Facebook, YouTube, Google, etc.), how to target your audience, and how to reduce your budget and maximize ROI.