digital ads

Common Digital Advertising Mistakes That Kill Your ROI


Since organic reach has declined so much on social media, many have begun utilizing digital advertising (Facebook ads, etc) to get in front of target audiences. Here are some common digital advertising mistakes that can kill your marketing ROI, and how to avoid them.

Posted by Dan Harris in advertising, digital ads, digital advertising, facebook advertising, google ads, Home Featured, video advertising, 0 comments

5 Reasons Why Your Facebook Ads Aren’t Working


Live broadcast discussing common mistakes and misconceptions about Facebook advertising. Stop assuming Facebook is your only choice and start creating ads that engage and convert.

Posted by Dan Harris in advertising, digital ads, digital advertising, facebook advertising, Home Featured, video ads, video advertising, 0 comments

4 Steps To Optimizing Your Facebook Advertising

So, you’re doing Facebook advertising but you don’t want to spend more than you need to or not reach the right audience, right? These simple tips and techniques will help optimize your Facebook ads, reduce your ad budget, and improve your ROI.

Posted by Dan Harris in advertising, digital ads, digital advertising, digital marketing, facebook advertising, Home Featured, social advertising, social media marketing, 0 comments

How Is Your Advertising Performing? Questions You Should Be Asking

It’s safe to say that most small-to-medium sized businesses realize that they need marketing and/or advertising to remain competitive today. For those who use advertising, there are some essential questions you should be asking and some basic data that you should be examining.

First of all, you need to ask the question “where does my target audience spend time?” Are they likely to respond to direct mail or print marketing, or do they tend to spend more time and interact more online? It may surprise you to know that, statistically speaking, nearly 80% of all local businesses are searched online before a contact or visit is made.

Second question: “What should my message be?” This is critical because no matter how well you reach your intended audience, messaging can make or break the deal. This is where copy writing, or weaving the right words and phrases into your ad or marketing campaign comes in. Depending on how familiar the viewer is with your company, products, or services (i.e. “warm lead” vs “cold lead”), you will need to craft much different ad copy and call-to-action to appeal to different groups.

Third question: “Am I following-up or re-engaging my prospective buyers, clients, etc. to nurture them?” This is critical because, in reality only 2-3% of visitors or ad viewers will convert on the first exposure. That means no matter how great your stuff is, you should assume that nearly all viewers will need a follow-up. This follow-up doesn’t need to be as labor intensive and “old school” as a phone call (although that technique still works), in terms of advertising it can be automated through the process of ad retargeting or remarketing. Basically, any ad viewer who doesn’t convert (whatever your call-to-action was), a small piece of HTML code ensures that they will see you ad again later. Why? Because statistically viewers who see your ad multiple times convert at anywhere from 6-10X more often.

Finally, don’t just assume that your marketing or advertising is working, you need to measure performance. This is where digital advertising wins hands-down over traditional forms, as you don’t have to ask “so how did you hear about us?”, which is hardly scientific. Instead with digital, you get tons of data that shows exactly how many people saw your ad, how many engaged, and ultimately how many converted. So, you know precisely what works and what doesn’t, and you can adjust your advertising accordingly.

Posted by Dan Harris in advertising, digital ads, digital advertising, digital marketing, Home Featured, marketing, social media marketing, 0 comments

Digital Advertising-Helping Your Ads Stand Out and Convert With Video

It’s easy to get lost in all of the “digital noise” of digital advertising. Here are some tips to make your digital ads stand-out and convert better.

Posted by Dan Harris in digital ads, digital advertising, digital marketing, featured, Home Featured, video ads, video advertising, 0 comments