It's easy to get lost in all of the "digital noise" of digital advertising. Here are some tips to make your digital ads stand-out and convert better.
3 steps to digital marketing success aren't complicated but are critically important. 1) creating great, relevant content; 2) Getting it in front of the right audience (either organically or via paid ads); and 3) Lead generation and capture.
Video marketing is no longer a "back burner" option, but needs to be a primary component of your marketing strategy. You've seen the stats- video is viewed 5-6X longer than traditional content, 1200% more video shares on Facebook than other posts, over 75% of consumers state that watching online video influenced their purchasing decision, etc. [...]
Having a great website and social media channels is a good start but unless they are generating leads and new business, they aren't really helping much. Many fail at lead generation and capture and here are some common mistakes and misconceptions.
All business owners know that your online reputation and reviews from customers, clients, or patients is critical. In fact, Google includes online reviews highly in determining where your business ranks in search. Unfortunately, many business owners live in fear of getting bad reviews and don't know what to do if that should happen. In reality, [...]