Video Marketing- What Type Of Videos Should You Be Making?

Video marketing is no longer a "back burner" option, but needs to be a primary component of your marketing strategy. You've seen the stats- video is viewed 5-6X longer than traditional content, 1200% more video shares on Facebook than other posts, over 75% of consumers state that watching online video influenced their purchasing decision, etc. [...]

Online Lead Generation- Are You Getting It Wrong?

Having a great website and social media channels is a good start but unless they are generating leads and new business, they aren't really helping much. Many fail at lead generation and capture and here are some common mistakes and misconceptions.

The Three Worst Things To Do When You Get A Bad Online Review

All business owners know that your online reputation and reviews from customers, clients, or patients is critical. In fact, Google includes online reviews highly in determining where your business ranks in search. Unfortunately, many business owners live in fear of getting bad reviews and don't know what to do if that should happen. In reality, [...]