The concept of search engine optimization or SEO is the process of optimizing content (or websites) with keyword phrases to increase ranking in search engines like Google. But to many business owners (and non-guru types), the concept is quite mysterious and even a little scary. I mean let’s face it, Google literally changes the equation […]
Category: digital marketing
So, unless you were hibernating last week, you undoubtedly heard all about the big changes for Facebook Business pages. But before we all go underground to escape the “Facebook Apocalypse”, some pretty big names (Jon Loomer Digital, Mari Smith, Digital Marketer, Owen Video, just to name a few) have come out to say this isn’t […]
So, you’re doing Facebook advertising but you don’t want to spend more than you need to or not reach the right audience, right? These simple tips and techniques will help optimize your Facebook ads, reduce your ad budget, and improve your ROI.
Digital advertising via Facebook ads, Google or YouTube video ads, etc. can produce lots of rewards for businesses online. Views, shares, and clicks are nice, but really only 1 factor matters: lead generation. In other words, is your subscriber list growing or your phone ringing more often?
It’s safe to say that most small-to-medium sized businesses realize that they need marketing and/or advertising to remain competitive today. For those who use advertising, there are some essential questions you should be asking and some basic data that you should be examining. First of all, you need to ask the question “where does my […]