marketing strategy

Why Video Is Such a Valuable Marketing Tool

We know all of the stats about how impactful video can be in your marketing strategy, but did you ever wonder why? We love video because it tells a story and it engages just like a face-to-face meeting. Stop making TV commercials and start telling stories your audience will watch. #VideoMarketing #DigitalMarketing #DigitalStorytelling #SocialMediaMarketing

Posted by Dan Harris in content marketing, Home Featured, marketing strategy, Video Marketing, 0 comments

3 Approaches To Your Marketing- Which One Is Best For You?

As a small business or entrepreneur, there are 3 basic approaches to your marketing, but which is right for you? DIY marketing is the most affordable, but brings a steep learning curve and frustration. Hiring an in-house marketer takes the burden off but can be very costly. Working with a contractor or agency can be the best of both worlds by providing expertise at a fraction of the cost of full-time staff. #DigitalMarketing #MarketingStrategy #DIYMarketing #SocialMediaMarketing

Posted by Dan Harris in digital marketing, Home Featured, marketing strategy, social media marketing, 0 comments

Facebook Armageddon 2018- Not So Much

So, unless you were hibernating last week, you undoubtedly heard all about the big changes for Facebook Business pages. But before we all go underground to escape the “Facebook Apocalypse”, some pretty big names (Jon Loomer Digital, Mari Smith, Digital Marketer, Owen Video, just to name a few) have come out to say this isn’t the end of the world for businesses or even marketers.

What Does It Really Mean?

In reality, it will likely rid Facebook of affiliate marketers and those who simply promote “stuff” constantly instead of engaging people. Also, it now makes paid promotions (i.e. Facebook ads) even more significant, as Facebook was already kind of phasing out organic reach anyway. Most experts predict that these changes won’t really effect business pages on Facebook all that much at all.

In my opinion, this is an opportunity for those who can engage viewers and for those have a good handle on how to run effective Facebook ad campaigns. So, the best advise from those with business pages that want to get their message out: Post content that your audience likes and engages with, rather than making it about selling your stuff. This is a good general social media principle anyway.  #FacebookBusinessPages #FacebookAdvertising #SocialMediaMarketing #DigitalMarketing #FacebookChanges2018

Posted by Dan Harris in digital advertising, digital marketing, facebook advertising, Home Featured, marketing strategy, social media marketing, 0 comments

3 Critical Steps To Digital Marketing Success

3 steps to digital marketing success aren’t complicated but are critically important. 1) creating great, relevant content; 2) Getting it in front of the right audience (either organically or via paid ads); and 3) Lead generation and capture.

Posted by Dan Harris in content marketing, digital marketing, featured, Home Featured, lead generation, marketing strategy, 0 comments

Video Marketing Client Testimonial

We really love our clients! Watch what another satisfied client has to say about video marketing with Profits Marketing Group

Posted by Dan Harris in client testimonials, digital marketing, healthcare marketing, Home Featured, marketing strategy, san diego video marketing, Video Marketing, 0 comments