What You Need To Know About Video Marketing To Be Successful

People creating online videos often focus on things that don’t matter (equipment, staging, camera fear, etc) rather than on what does matter (strategy, marketing, distribution). Stop being paralyzed waiting for the ideal equipment and start making videos that resonate with your audience. #VideoMarketing #OnlineVideo #SocialMediaMarketing #VideoProduction

Video SEO: What It Is and Why You Should Use It?

The concept of search engine optimization or SEO is the process of optimizing content (or websites) with keyword phrases to increase ranking in search engines like Google. But to many business owners (and non-guru types), the concept is quite mysterious and even a little scary. I mean let’s face it, Google literally changes the equation […]

San Diego Video Marketing- Video Production vs Video Marketing

Business owners in San Diego know the impact of video for their business marketing. Online video is watched 5-6X longer, are shared significantly more than other content, and viewers engage with video. But the concept of “build it and they will come” does not apply to videos, online content, or even websites any longer. You […]

Video Marketing- What Type Of Videos Should You Be Making?

Video marketing is no longer a “back burner” option, but needs to be a primary component of your marketing strategy. You’ve seen the stats- video is viewed 5-6X longer than traditional content, 1200% more video shares on Facebook than other posts, over 75% of consumers state that watching online video influenced their purchasing decision, etc. […]