Medical marketing requires a strong online presence to be found by new patients and maintaining relationships with current patients to increase great reviews and referrals. Video marketing does that better than any other marketing strategy.
Having a great website and social media channels is a good start but unless they are generating leads and new business, they aren't really helping much. Many fail at lead generation and capture and here are some common mistakes and misconceptions.
Physicians and medical practice managers in San Diego need two things from their medical marketing: 1) Strong online presence (can patients find you?) and 2) Trust and reputation (they will check reviews and other content). Video marketing accomplishes both of these better than any other content marketing. Video shows up in search, is watched 4-5 [...]
San Diego retirement communities, assisted living facilities, and other senior homes are extraordinarily competitive so your marketing should be competitive as well. Times have changed and word-of-mouth marketing isn't enough, nor are outdated methods, such as print and direct mail very effective. After all, your real target market isn't 70-80 year-olds. Instead, it is younger [...]
Lead generation for medical and healthcare practices is a different animal. Here are some quick tips to help