Category: search engine optimization

Video SEO: What It Is and Why You Should Use It?

The concept of search engine optimization or SEO is the process of optimizing content (or websites) with keyword phrases to increase ranking in search engines like Google. But to many business owners (and non-guru types), the concept is quite mysterious and even a little scary. I mean let’s face it, Google literally changes the equation […]

Video Production Value Isn’t Nearly As Important As Video Marketing

Video marketing vs video production. Video marketing goes beyond shooting and producing professional videos, to optimize them for search, engagement, and conversions. The latter includes search engine optimization (or Video SEO) techniques for scripting, titles, descriptions, tags, and distributing to appropriate social media and video sites.

Video Marketing Tip #9: Video SEO What It Is and How To Use It?

You know how important ranking on Google and other search engines can be and that is what search engine optimization or SEO is all about. But, did you know that video SEO is just as big of a deal?