social media marketing

SCORE Video Marketing for Small Business Workshop

So, why should you register for our Video Marketing workshop at SCORE Mentors San Diego on Dec 5? Online video has changed and 2019 will be the most critical year ever. In this workshop, I will cover research to do before you make videos, scripting your videos, basic video equipment, to optimizing your video so …

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Facebook Armageddon 2018- Not So Much

So, unless you were hibernating last week, you undoubtedly heard all about the big changes for Facebook Business pages. But before we all go underground to escape the “Facebook Apocalypse”, some pretty big names (Jon Loomer Digital, Mari Smith, Digital Marketer, Owen Video, just to name a few) have come out to say this isn’t …

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Video Production Value Isn’t Nearly As Important As Video Marketing

Video marketing vs video production. Video marketing goes beyond shooting and producing professional videos, to optimize them for search, engagement, and conversions. The latter includes search engine optimization (or Video SEO) techniques for scripting, titles, descriptions, tags, and distributing to appropriate social media and video sites.

Digital Advertising-The Only Factor That Really Matters

Digital advertising via Facebook ads, Google or YouTube video ads, etc. can produce lots of rewards for businesses online. Views, shares, and clicks are nice, but really only 1 factor matters: lead generation. In other words, is your subscriber list growing or your phone ringing more often?