social media marketing

Stop Worrying About The Wrong Things When Making Videos and Focus on What Matters


Since video is expected by people online, we often focus on the wrong things (equipment, staging, etc), instead of what really matters. Engaging your audience, stop continually selling and making TV commercials, build trust and rapport. #VideoMarketing #VideoProduction #VideoCreation #SocialMediaVideo

Posted by Dan Harris in social media marketing, Video Marketing, video production, 0 comments

What You Need To Know About Video Marketing To Be Successful


People creating online videos often focus on things that don’t matter (equipment, staging, camera fear, etc) rather than on what does matter (strategy, marketing, distribution). Stop being paralyzed waiting for the ideal equipment and start making videos that resonate with your audience. #VideoMarketing #OnlineVideo #SocialMediaMarketing #VideoProduction

Posted by Dan Harris in marketing videos, social media marketing, Video Marketing, video production, 0 comments

3 Approaches To Your Marketing- Which One Is Best For You?


As a small business or entrepreneur, there are 3 basic approaches to your marketing, but which is right for you? DIY marketing is the most affordable, but brings a steep learning curve and frustration. Hiring an in-house marketer takes the burden off but can be very costly. Working with a contractor or agency can be the best of both worlds by providing expertise at a fraction of the cost of full-time staff. #DigitalMarketing #MarketingStrategy #DIYMarketing #SocialMediaMarketing

Posted by Dan Harris in digital marketing, Home Featured, marketing strategy, social media marketing, 0 comments

SCORE Video Marketing for Small Business Workshop

So, why should you register for our Video Marketing workshop at SCORE Mentors San Diego on Dec 5? Online video has changed and 2019 will be the most critical year ever. In this workshop, I will cover research to do before you make videos, scripting your videos, basic video equipment, to optimizing your video so the right audience finds it and engages with it. #VideoMarketing #DigitalMarketing #SocialMediaMarketing https://linktr.ee/ProfitsMarketingGroup

Posted by Dan Harris in digital marketing, Home Featured, social media marketing, social videos, Video Marketing, 0 comments

Facebook Armageddon 2018- Not So Much

So, unless you were hibernating last week, you undoubtedly heard all about the big changes for Facebook Business pages. But before we all go underground to escape the “Facebook Apocalypse”, some pretty big names (Jon Loomer Digital, Mari Smith, Digital Marketer, Owen Video, just to name a few) have come out to say this isn’t the end of the world for businesses or even marketers.

What Does It Really Mean?

In reality, it will likely rid Facebook of affiliate marketers and those who simply promote “stuff” constantly instead of engaging people. Also, it now makes paid promotions (i.e. Facebook ads) even more significant, as Facebook was already kind of phasing out organic reach anyway. Most experts predict that these changes won’t really effect business pages on Facebook all that much at all.

In my opinion, this is an opportunity for those who can engage viewers and for those have a good handle on how to run effective Facebook ad campaigns. So, the best advise from those with business pages that want to get their message out: Post content that your audience likes and engages with, rather than making it about selling your stuff. This is a good general social media principle anyway.  #FacebookBusinessPages #FacebookAdvertising #SocialMediaMarketing #DigitalMarketing #FacebookChanges2018

Posted by Dan Harris in digital advertising, digital marketing, facebook advertising, Home Featured, marketing strategy, social media marketing, 0 comments