Category: Video Marketing

Video SEO: What It Is and Why You Should Use It?

The concept of search engine optimization or SEO is the process of optimizing content (or websites) with keyword phrases to increase ranking in search engines like Google. But to many business owners (and non-guru types), the concept is quite mysterious and even a little scary. I mean let’s face it, Google literally changes the equation […]

Video Production Value Isn’t Nearly As Important As Video Marketing

Video marketing vs video production. Video marketing goes beyond shooting and producing professional videos, to optimize them for search, engagement, and conversions. The latter includes search engine optimization (or Video SEO) techniques for scripting, titles, descriptions, tags, and distributing to appropriate social media and video sites.

San Diego Video Marketing- Video Production vs Video Marketing

Business owners in San Diego know the impact of video for their business marketing. Online video is watched 5-6X longer, are shared significantly more than other content, and viewers engage with video. But the concept of “build it and they will come” does not apply to videos, online content, or even websites any longer. You […]

Online Lead Generation for Attorneys and Law Firms Using Video

Lead generation is critical for attorney marketing or law firm marketing. San Diego attorneys and legal firms know they need a nice website and social media presence, but their competitors already have that too. What they need is a digital marketing tool to stand-out and to generate qualified leads online. After all, if you paid […]