video production

What You Need To Know About Video Marketing To Be Successful

People creating online videos often focus on things that don’t matter (equipment, staging, camera fear, etc) rather than on what does matter (strategy, marketing, distribution). Stop being paralyzed waiting for the ideal equipment and start making videos that resonate with your audience. #VideoMarketing #OnlineVideo #SocialMediaMarketing #VideoProduction

Video Production Value Isn’t Nearly As Important As Video Marketing

Video marketing vs video production. Video marketing goes beyond shooting and producing professional videos, to optimize them for search, engagement, and conversions. The latter includes search engine optimization (or Video SEO) techniques for scripting, titles, descriptions, tags, and distributing to appropriate social media and video sites.

San Diego Video Marketing- Video Production vs Video Marketing

Business owners in San Diego know the impact of video for their business marketing. Online video is watched 5-6X longer, are shared significantly more than other content, and viewers engage with video. But the concept of “build it and they will come” does not apply to videos, online content, or even websites any longer. You …

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