Your clients expect video in 2020 but making great videos doesn’t have to be hard. Quit worrying about equipment and focus on these 3 critical elements to make your videos stand out and convert. #VideoMarketing #VideoProduction #OnlineVideo #SocialMediaMarketing
Video marketing vs video production. Video marketing goes beyond shooting and producing professional videos, to optimize them for search, engagement, and conversions. The latter includes search engine optimization (or Video SEO) techniques for scripting, titles, descriptions, tags, and distributing to appropriate social media and video sites.
Business owners in San Diego know the impact of video for their business marketing. Online video is watched 5-6X longer, are shared significantly more than other content, and viewers engage with video. But the concept of “build it and they will come” does not apply to videos, online content, or even websites any longer. You …