Marketing Workshops and Speaking 2017-07-20T22:31:01+00:00

Marketing Workshops and Speaking

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SCORE San Diego Video Marketing for Small Business Workshop- Nov 30, 2016

9:00 AM at National University Lightwave Campus

Nearly all business owners now understand the need to have a digital presence. Most have websites

and many also have social media channels such as Facebook or Twitter but did you know that the single most powerful digital tool available to small businesses is video? Video is powerful. It engages viewers and keeps their attention far longer than other content. Did you know that online video has increased 8-fold in the past 5 years and that video content is shared 1200% more often on Facebookvideo-marketing-for-small-business

than traditional posts or graphics?  Not enough? How about the statistic that an average website visitor will stay 5 times longer on a site with video? Other than face-to-face meetings, video is by far the strongest connection you can make with your target audience. Join us to learn not to fear video, how to get started today, basic equipment and scripting your videos, and unleash its power on a reasonably small budget to grow your business.

Online Advertising: Fastest, Most Predictable & Affordable Way to Grow Your Business

Organic Search is Dead!

SCORE San Diego Women’s Networking Breakfast- Nov 11, 2016

8:00 AM at Jacob Center 404 Euclid Ave. San Diego

Facebbook Advertising AdsTips, tricks, and techniques that you will learn to put your business on the map right away:

  • Detailed overview of digital advertising as a compliment to or replacement for traditional advertising methods (pros and cons)
  • With so many digital ad platforms, how you can distinguish between them and choose the right option to market your business online?
  • How to budget for your online ad campaign-regardless of budget size?
  • Comparisons between search engine optimization (SEO), content marketing, and online ads
  • Ad creation, design, call-to-action, etc.
  • How to effectively use “targeting” to laser-focus on your desired audience and reduce your ad budget
  • Detailed overview of ad platforms: Facebook ads, Display ads, Google (PPC), Video ads, Twitter, LinkedIn, Instagram, etc.
  • Great copywriting to make your ads convert
  • What exactly is “retargeting” of my ad and how does it work?
  • How all ad data can be tracked, measured, and adjusted to ensure best return on your ad dollar (ROI)

Join us to learn how digital advertising doesn’t have to be intimidating, confusing, or even terribly expensive and learn how it can effectively grow your business or brand today.

Online Advertising: Fastest, Most Predictable & Affordable Way to Grow Your Business

Organic Search is Dead!

SCORE San Diego Digital Advertising for Small Business Workshop- Dec 13, 2016

9:00 AM at National University Lightwave Campus

Facebbook Advertising AdsTips, tricks, and techniques that you will learn to put your business on the map right away:

  • Detailed overview of digital advertising as a compliment to or replacement for traditional advertising methods (pros and cons)
  • With so many digital ad platforms, how you can distinguish between them and choose the right option to market your business online?
  • How to budget for your online ad campaign-regardless of budget size?
  • Comparisons between search engine optimization (SEO), content marketing, and online ads
  • Ad creation, design, call-to-action, etc.
  • How to effectively use “targeting” to laser-focus on your desired audience and reduce your ad budget
  • Detailed overview of ad platforms: Facebook ads, Display ads, Google (PPC), Video ads, Twitter, LinkedIn, Instagram, etc.
  • Great copywriting to make your ads convert
  • What exactly is “retargeting” of my ad and how does it work?
  • How all ad data can be tracked, measured, and adjusted to ensure best return on your ad dollar (ROI)

Join us to learn how digital advertising doesn’t have to be intimidating, confusing, or even terribly expensive and learn how it can effectively grow your business or brand today.

Online Advertising: Fastest, Most Predictable & Affordable Way to Grow Your Business

Organic Search is Dead!

SCORE San Diego Digital Advertising for Small Business Workshop- Oct 11, 2016

9:00 AM

Facebbook Advertising AdsTips, tricks, and techniques that you will learn to put your business on the map right away:

  • Detailed overview of digital advertising as a compliment to or replacement for traditional advertising methods (pros and cons)
  • With so many digital ad platforms, how you can distinguish between them and choose the right option to market your business online?
  • How to budget for your online ad campaign-regardless of budget size?
  • Comparisons between search engine optimization (SEO), content marketing, and online ads
  • Ad creation, design, call-to-action, etc.
  • How to effectively use “targeting” to laser-focus on your desired audience and reduce your ad budget
  • Detailed overview of ad platforms: Facebook ads, Display ads, Google (PPC), Video ads, Twitter, LinkedIn, Instagram, etc.
  • Great copywriting to make your ads convert
  • What exactly is “retargeting” of my ad and how does it work?
  • How all ad data can be tracked, measured, and adjusted to ensure best return on your ad dollar (ROI)

Join us to learn how digital advertising doesn’t have to be intimidating, confusing, or even terribly expensive and learn how it can effectively grow your business or brand today.

Online Advertising: Fastest, Most Predictable & Affordable Way to Grow Your Business

Organic Search is Dead!

Facebbook Advertising AdsTips, tricks, and techniques that you will learn to put your business on the map right away:

  • Detailed overview of digital advertising as a compliment to or replacement for traditional advertising methods (pros and cons)
  • With so many digital ad platforms, how you can distinguish between them and choose the right option to market your business online?
  • How to budget for your online ad campaign-regardless of budget size?
  • Comparisons between search engine optimization (SEO), content marketing, and online ads
  • Ad creation, design, call-to-action, etc.
  • How to effectively use “targeting” to laser-focus on your desired audience and reduce your ad budget
  • Detailed overview of ad platforms: Facebook ads, Display ads, Google (PPC), Video ads, Twitter, LinkedIn, Instagram, etc.
  • Great copywriting to make your ads convert
  • What exactly is “retargeting” of my ad and how does it work?
  • How all ad data can be tracked, measured, and adjusted to ensure best return on your ad dollar (ROI)

Join us to learn how digital advertising doesn’t have to be intimidating, confusing, or even terribly expensive and learn how it can effectively grow your business or brand today.

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