Video SEO: What It Is and Why You Should Use It?

The concept of search engine optimization or SEO is the process of optimizing content (or websites) with keyword phrases to increase ranking in search engines like Google. But to many business owners (and non-guru types), the concept is quite mysterious and even a little scary. I mean let’s face it, Google literally changes the equation (algorithm) several times each month.
Something you may not know if that SEO is particularly effective for videos and is known as Video SEO. The great part is that you don’t necessarily need to create new video content to take advantage of this. If you have old videos that already are on your YouTube channel, you can simply “dress them up” by editing the titles, descriptions, and tags to include more relevant or current keywords that you are vying for. This technique (totally legit by the way) “tricks” Google or YouTube into re-crawling the video again. Yes, as if it were created today. How cool is that?
And since Google LOVES video, this technique can put your old, boring content on steroids.
Happy SEO. #SearchEngineOptimization #SEO #VideoSEO #VideoMarketing #SocialMediaMarketing

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